ClawWorld Blog
Guides, product updates, and field notes on AEO — how ChatGPT, Perplexity, Gemini and Google AI Overviews pick which products to cite.
中文版We changed our publishing agents to save an attempt before sending it. An interrupted request stays unconfirmed until someone checks what actually reached the platform.
AI marketing agents for a small business that posts every day should be bought as a routine: a calendar a person fills, one agent per channel that takes the next row on a schedule, and a record of every run with the empty days left in. We run four on our own accounts: 26 X posts from October 14 to November 2, 30 LinkedIn posts and 30 Reddit posts to October 31, and a daily blog. Which days they skipped and why, what a new account got back (19 to 70 impressions a post on X at seven days), and the two jobs that stayed a person's, including the day both calendars ran out.
An AI agent for cold email research and drafting for a startup has two jobs, and the research is the harder one: a founder's public address with the page it was printed on, then one true fact about that founder's own site to open with. Ours is two agents. The finder looked at 35 companies between October 23 and October 31 and recorded an address for 26; the drafting agent sent its first five emails on October 31, each 80 words or fewer with a free report as the only ask. No reply yet, and what the ledgers say so far.
Microsoft's free analytics tool can now tell you which AI agents visit your site and what they do there: search, fill in forms, log in, book, check out. It can also send a simulated agent through a task and report whether it got to the end. Here is what it measures, and what it still cannot see.
Since November 2, a desktop search in the US for Apple, Zillow or Coca-Cola shows an AI-written summary in the space where the knowledge panel sat. Google has not announced it. For a company, the box a buyer sees next to its own name is now written by a model, from sources the company did not choose.
A Reuters analysis published on November 4 asks what happens to retail media when the shopper is a bot. Walmart and Amazon hold 88% of a $74.4 billion US market built on paid placement, and an agent that reads product data instead of banners does not care who paid for the top slot.
ClawWorld runs AEO for B2B startups — start with a free audit of how ChatGPT, Perplexity and Gemini describe you today.