Changelog
This is the publishing log behind the Lab: 32 on-site changes and 7 articles shipped between August 8, 2026 and October 12, 2026, while we measure our own AI visibility.
A before-and-after number means nothing without the list of what happened in between. Each row below is one change that went live on www.claw-world.app: the page it touched, the day it was live (US Eastern) and, from September 22 onward, the commit that carried it. A day with six changes has six rows. The measurements these changes are meant to move are on the Lab page; the agents that post daily keep their own run logs under /agents, so their posts are not repeated here.
Lab page: the judged answers of the three published rounds as CSV downloads with a column dictionary, a visible last-updated stamp, and a fixed data update day (the 15th of each month). This changelog page went live. The home-page FAQ answer on wrong company descriptions gained the identity figure from our own test (0 of 8 to 6 of 8 on the OpenAI stack).
Published: How to Tell Whether AEO Worked: Control Brands, Five Samples and a Published Log
Published: Our Publishing Log Is Public: Every Change We Made to Our Own Site, With a URL and a Date
Charts added to the four Lab Notes posts, each drawn from the post’s own tables (contaminated records by layer, noise band before and after, the source map, the five-criteria scores, citations by engine).
Medium syndication agent made public: a detail page and a run log built from the publish registry. Not yet in the sitemap; it joins when the agent has a week of runs behind it.
Sitemap lastmod now comes from each page’s real last change (git history, carried into the build through a committed date file) instead of the build date, so a page that did not change does not claim to have.
Bing visibility agent: list entry on the home page, a detail page and a public run log with the two readouts to date.
Google visibility agent: list entry on the home page, a detail page and a public run log with the two Search Console readouts to date (Oct 3 and Oct 10).
Run log pages for the three agents already running daily (LinkedIn, blog, Reddit), each record reconstructed from the agent’s topic calendar or the post file and its commit; “View agent” and “Run log” links on the home page and detail pages.
Home page title, description and lede say what the agents are for: products mentioned, cited and recommended inside AI answers. One row added to the company facts (how the service is delivered).
Every blog post renders one h1 instead of two, and 25 posts got a short <title> separate from their headline (an experiment against Bing’s site scan, which flagged 152 pages with duplicate h1s and 127 with over-long titles). Every deploy now pushes changed URLs to IndexNow.
Home page rebuilt as the Startup Growth Agents page from a design canvas; one set of brand tokens (colors, self-hosted fonts, the paw mark as favicon and share image) applied across every marketing page. Navigation and footer links unchanged; the entity sentence and Organization schema unchanged.
AEO landing page: the Execute card opens with the one-sentence description of what we ship ourselves; the hero tagline became “We don’t sell a tool. We do the whole job.” Two internal links under the pricing page’s category price table to the two comparison posts.
Bing Webmaster Tools set up by import from Search Console; all 174 sitemap URLs submitted through IndexNow for the first time.
Published: The Best AEO Services for Seed-Stage B2B Startups in 2026, Scored on the Same Five Criteria
Published: Profound vs Peec vs Humans with AI vs ClawWorld: What Each One Actually Does for a Seed-Stage Team
Home page replaced by the Startup Growth Agents list page; the AEO landing page moved to /aeo with its FAQ.
Our own price on the site: pilot sprint from $500, no monthly retainer, scope in writing first (pricing page headline and middle tier, home page, company facts, llms.txt). Competitor prices re-verified against their pages and updated in the comparison table and the FAQ.
Two new explainers from our own data: what makes ChatGPT or Claude name a company in an answer (200 baseline answers), and whether AI visibility is worth paying for yet (50 baseline reports, re-counted). Listed on the /learn index. A correction note added to the Sep 28 post whose aggregate counts had been computed from a subset of the reports.
110 older English posts lost their closing section that advertised the retired product (862 lines removed; front matter and the rest of each post untouched). 18 Chinese posts cleaned the same way.
Blog index pins the newest three Lab Notes, and a plain-link archive of every post sits at the foot of the index page so each post has at least one internal link. Every English post gained a “From the ClawWorld lab” block with three descriptive links.
Comparison page: title, description and schema name now say the page compares pricing. Body text unchanged.
Twenty posts from the retired product era (ten in English, ten in Chinese) taken off the site with a 410 status; the sitemap went from 185 to 165 URLs and was resubmitted to Google. Three recent daily posts had their closing sections rewritten.
Company facts page and the redacted sample report published. The Organization schema gained email, logo, address and a pointer to the facts page, and was added to /lab, /learn, /audit and /blog; every blog article carries publisher and modified date. llms.txt links the standalone pages. Seven old product paths return 410 instead of an empty page.
Published: Why AI Engines Can Find Your Brand Name but Not Your Category
Published: What an AI Visibility Baseline Report Looks Like: A Redacted Sample
Lab page re-exported with the corrected third round (38 API error records removed, 1,210 answers down to 1,172); the paragraph that had presented a 53-point swing as engine behavior rewritten; four operations-log entries added. The home page’s judged-answer count followed.
Published: Our AI Visibility Monitor Counted 38 API Errors as Answers. Here Is How We Caught It.
Entity fixes: a one-sentence disambiguation (we are not the arcade) on the home page and in llms.txt; the sameAs link to a Wikidata item Wikidata had deleted removed from the schema on four pages; the home-page work log corrected; three FAQ answers given a short first sentence and a fourth the GEO alias; Claude’s search crawler named in robots.txt. The retired product’s sign-up button at the foot of 124 blog posts replaced with a link to the free baseline report.
Pricing and methodology pages went live; the comparison page’s pricing section restructured. These changes fell inside a measurement window we had declared frozen and are logged as variables for the next verdict.
Free audit page went live (late evening). Measurement round four taken the same day as a mid-point check; not published until its hand review passes.
Home page redesigned: a stronger statement of who we are and two more FAQ answers. Also inside the declared freeze; logged.
One contact email across every page; the free-audit button opens an on-site form.
The old product’s pages taken down; robots.txt, sitemap and llms.txt regenerated; our Wikidata and Crunchbase entries added to the structured data (the Wikidata item was deleted by Wikidata on Sep 14 and removed again on Sep 22).
A note on the pivot, with links to the home page, the comparison page and the Lab, added to the two old blog posts Brave had indexed; eight URLs submitted to Brave; a 308 fallback for the bare domain.
Lab page published with the three rounds to date, control brands and noise bands; rSoV named on the site; four pages’ meta descriptions and the comparison page’s schema updated; the old product’s sales page retired.
On-site content pack: a ten-question FAQ with structured data on the home page, the comparison page with vendor-verified pricing, two mechanics explainers, and the Lab page. The site was then frozen for the measurement window (Aug 18–24).
Bing Webmaster Tools set up and the sitemap submitted; 151 URLs pushed through IndexNow; a defect fixed where nonexistent URLs returned an indexable empty page. The two baseline rounds were measured the same day, before any optimization content shipped.
Relaunch as an AEO service: new home page as prerendered static HTML; four retired product pages set to noindex; robots.txt, sitemap, llms.txt and the Organization and Service structured data rebuilt; blog titles fixed; the company description updated everywhere an engine looks.
how we measure what these changes did → Methodology · the readings → Lab · who we are → Company facts
Last updated October 12, 2026.